This concept was created to honor YogaWorks’ 27 year history in a playful and nostalgic way. After a lot of research into various 80s graphic styles, I created this idea based on YogaWorks’ current logo, translated into a throwback through half-toning, horizontal rules and period appropriate fonts.
I had a lot of fun with this design, and was thrilled to see our 1,000+ employees enjoyed wearing the shirts. At the request of our retail department, a subsequent corresponding clothing line was developed and sold in select locations.
