This concept was inspired by a translation of the first yoga sutra– “Yoga is now”, meaning that the practice of yoga happens when you are present in the moment.
The design was drawn and distressed in Adobe Illustrator.
The diamond represents the third eye or true self.
The arrow stands for intention setting.
The modern and graphic nature of the “NOW” font, in juxtaposition of the aging/distressing, is a visual representation of a how a 2,000 year old practice remains current and “trendy”.
This shirt was distributed to 1,000 YogaWorks staff members, as well as sold in their retail locations as a tank top and pullover.
© 2021 Kellen Ford.